A Quick Guide To B2B Marketing For Your Startup
Marketing to businesses is extremely complex and very different from marketing to individual customers. B2B marketing is extremely challenging because you are attempting to sell to those entities that will be investing a considerable portion of their capital in your startup’s offering hence they will tend to be more cautious before making a purchase.
As B2B marketing requires more persuasion, personal touch and perseverance than individual marketing, different strategies and tactics should be adopted. Keep reading for a quick rundown of some of the most effective B2B marketing techniques for startups.
LEVERAGE INSIGHTFUL AND VALUABLE CONTENT
As a startup with limited funds, you can’t afford to spend a great deal on traditional marketing to pull in potential customers. But that can be a good thing because according to research by DemandMetric “content marketing costs 62% lesser than traditional marketing and produces approximately 3 times as many leads.” It is also proven that businesses with blogs get two times the email traffic as those who don’t.
We suggest that you put out quality content in the form of blogs, infographics and videos as this will redirect the traction towards your brand’s offering and website.
Make sure that the content you publish adds value to your target customer base and gives them something informative and actionable. When you give your potential customers something of value, you automatically gain their trust and intrigue, which will exponentially increase lead conversion.
Here are some of the things you should keep in mind while creating content:
- Make sure that the heading of the blog has at least 6-10 words to increase your Click-Through-Rate
- Publish often because businesses that publish at least 16 plus articles per month gain more traffic and leads than those who publish 0-4 articles per month.
- Use images because, blogs with pictures and infographics, are more readable. Try to use pictures of real people instead of the stock images as it leads to a 35% increase in conversion.
- Let the focus be on SEO and keywords while writing articles because according to research the top three organic results on google captures about 61% of user clicks.
- Make original videos to put across your message as videos are more likely than blogs to drive in organic traffic.
SEND OUT E-MAIL’S TO POTENTIAL LEADS
Studies find that 4.24% of email marketing traffic is likely to involve a purchase as compared to only 2.49% and .59% of traffic from search engines and social media platforms. So the last thing you need to do is underestimate the power of email marketing.
Your startup should definitely focus on email marketing because it is easy to formulate, cost-effective and measurable. Moreover, a study by smart insights suggests that email marketing has a return on investment of $40 on every dollar spent.
Here are some things you should keep in mind when it comes to email marketing:
- Personalize all your email marketing efforts as that generates 6x conversion rates,
- Don’t forget to test. According to Campaign Monitor A/B testing bolsters email marketing conversion rates by at least 49%.
- Include a call-to-action in your email as it is the best way of guaranteeing a response.
- Keep it brief, elucidate on benefits instead of features and make the copy skimmable.
- Make the layout of the email mobile-friendly as more than 50% of emails are opened on mobile phones.
USE SOCIAL MEDIA TO THE FULLEST
Social media isn’t just for B2C marketing, it can also be a powerful means of B2B marketing, when used the right way. Hubspot, Shopify, Cisco are some of the best b2b social media marketers. They effectively use social media to publish content that is interesting to their customers to generate leads. Even small businesses like yours can successfully leverage the art of social selling.
The top four B2B social media marketing platforms which you should focus your social media marketing efforts on are LinkedIn, Twitter, Facebook and Youtube. As these platforms are proven to be the most effective in converting leads into actual customers.
Here are some things you should keep in mind when it comes to social media marketing:
- Share consistently and make sure the content is what your audience wants to see.
- Use a conversational tone in all your posts and make sure to re-post all your blogs and other original content.
- Make use of the paid promotion feature to the fullest.
- Keep track of the engagement stats to figure out what works and what does not.
- Share real reviews and the success stories of your customers to build trust.
AUTOMATE YOUR MARKETING CAMPAIGN
B2B marketing automation is the future. According to a Lenskold’s Study, 63% of companies which use marketing automation technology are able to largely outgrow their competitors. That’s because B2B marketers who adopt automation are able to improve their sales pipeline contribution by about 10%. Moreover, users of marketing automation software experience at least 2x improvement in qualified lead generation.
Until recently these automation tools used to be reserved for big companies who had already made it big in the shark tank, but now, more and more automation tools are expanding their target reach to fit in the needs of bubbling startups like yours. Some of the best B2B marketing automation platforms for startups are:
Over To You,
If you’re prepared to take the next step and elevate your startup into a full-fledged enterprise. Let us step in for you so that you can focus on more pressing issues such as marketing and lead conversion. Our team of remote developers can even build you a custom and automated interface which can be used to covert traffic and leads into loyal customers.
Partner with us today to leverage the benefits of AI, automation and data science in all your marketing endeavours. To know more about us, visit us at.
With a promise to give your startup the competitive edge of a unicorn
Signing off,
Team Magic Factory
